Well, before we come into the picture I have to admit the marketing team at Google also played a significant role in the success of Google. While Page and Brin put together the concept behind the page rank system, it is their marketing staff who really helped to promote Google as the superior choice in search engines. The fact that Google produces reliable results is important, but there are other search engines out there such as Yahoo! and Bing that are also doing this, but they are not nearly as popular as Google.
Think about when your friend asks you the name of a song and you can’t think of the answer. Do you tell him to just DogPile it? Do you tell them to Yahoo! it? No, you are much more likely to tell him to Google it. That is because the marketing team at Google has done such an excellent job of branding this company that their name has come to mean search engine in the minds of many internet users. It is the first place many of them turn for any information they want.
Which brings us to why I created Google! Right, it wasn’t just me, you helped too. Page and Brin created the concept their marketing team promoted, but it is the users of the internet who embraced it so wholeheartedly. It is also the users of the internet who have remained loyal to the brand. While other fads on the internet have come and gone, this search engine is showing no signs of losing popularity because the internet users are happy with the results they receive when they use Google.
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